Lucas Machado

Lucas Machado is a graphic designer born in São Paulo, Brazil.
One of my favourite pieces by him is his London: The Ultimate Travel Experience.

It encompasses psychogeography, editorial design, travel guide, game design and packaging eye candy.

This series contains lots of different elements, such as:

  • Small cards
  • Foldable map (Full of words, not pictures)
  • Book (and bookmarks)
  • Photographs
  • Instructions (“Say hello to someone, wave, smile and say goodbye”/”Take a picture of a tree”)

This set is unique, as there are unusual tasks and it doesn’t necessarily show you the usual “touristy” side of London.
It also has a common style and theme that carries throughout, which is simple and recognisable.


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