It encompasses psychogeography, editorial design, travel guide, game design and packaging eye candy.
This series contains lots of different elements, such as:
- Small cards
- Foldable map (Full of words, not pictures)
- Book (and bookmarks)
- Instructions (“Say hello to someone, wave, smile and say goodbye”/”Take a picture of a tree”)
This set is unique, as there are unusual tasks and it doesn’t necessarily show you the usual “touristy” side of London.
It also has a common style and theme that carries throughout, which is simple and recognisable.