I’ve been thinking about a designer who I looked at in first year, since the beginnings of this project. Lucas Machado created a unique guide to London: The ultimate travel experience and I really liked how he thought outside the box.
I finally decided on the area where I wanted to have my idea and that place is the one and only Kings Cross.
Despite having gone to King’s Cross many times, I took time to go there especially for research and development as I usually pass through.
After deciding upon my social change and having an idea on the place I’d like to put my DOOH screen, I started to think more about the idea behind it.
I still wasn’t sure what story I wanted to tell, so I decided to come up with plans for the surrounding area and how the audience would interact or start engaging with the DOOH screen and the whole idea.
In one of the workshops we started off with answering and writing down words and sentences about ourselves, and then went on to painting random strokes. From this we cut out shapes and also drew odd inventions. This helped to think of the emotion you’d want to portray through your cover.
In another workshop, we were told to choose a cover from book cover archive and then imitate it or remake a cover.
I chose to do imitate Alena: A Novel and to remake 1000 Black Umbrellas. Alena seemed fairly simple, but I liked the textures used to place text on top and separate it from the background. For 1000 Black Umbrellas I kept their splattered design, but instead of black I wanted it to be colourful.
I think these workshops opened my narrow minded ways a bit, as I usually think of ideas and then stick to them, rather than experiment a lot.