Our final CIP project is another group project. We were asked to stay in the same groups as the Market Ready project, and to develop our brand so that it’d work as a Kickstarter campaign.
In the briefing we learnt that we had to think about ‘Rewards’ and that we also had to make a video. Rewards are helpful, because encourage support for the Kickstarter project. They can include copies of what we’re making, personalised thank-you notes, or other small extras.
Our original Market Ready project involved us making t-shirts that revolved around the environmentally friendly nature theme, so keeping with that we decided to also add rewards which were connected to this too. We came up with the idea of tote bags as well which would have matching designs.
Some of the things we discussed in the lesson were adding some witty slogans for a more humorous angle and to use screen printing, since Kickstarter means we can get things on a wider produced scale.
Next to think about is a storyboard for the video and to finalise the designs and rewards.