Serena Wise is an award winning Art Director with a decade long career working with creative agencies and publishers such as Mother London, Spring Creative, VICE, i-D Magazine, DJA and ARPA Studios.
For this Hothouse talk we had the pleasure of listening to Serena Wise talk about her past jobs and roles.
Some things that I found really interesting were:
- Thinking in images
- Telling stories
- Being an art director – No day is the same: You were different hats
- The industry is ever evolving
- Try on different things for size
- Tell stories that reflect culture
I particularly liked her Tokyo Gen series for i-D which showed her working with different women in Tokyo. Despite the language barrier, it seemed like they made some close bonds as well as great work.