Hothouse Talk: Serena Wise

Serena Wise is an award winning Art Director with a decade long career working with creative agencies and publishers such as Mother London, Spring Creative, VICE, i-D Magazine, DJA and ARPA Studios. 

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For this Hothouse talk we had the pleasure of listening to Serena Wise talk about her past jobs and roles.

Some things that I found really interesting were:

  • Thinking in images
  • Telling stories
  • Being an art director – No day is the same: You were different hats
  • The industry is ever evolving
  • Try on different things for size
  • Tell stories that reflect culture

I particularly liked her Tokyo Gen series for i-D which showed her working with different women in Tokyo. Despite the language barrier, it seemed like they made some close bonds as well as great work.

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