We had to make a storyboard of a rough draft of what would be in our video. I didn’t know exactly what I wanted for my final clip, but I knew the base of my idea and I was still interested in looking at Ja Soon Kim.
Looking at plants and flowers, I decided to go with the idea of dismantling a bunch of flowers and then laying it out in her style.
I liked this idea, however I wanted the video to not just portray this, but give off a different feeling.
Usually flowers are seen as beautiful objects, but I wanted my video to show them differently. Looking back at the different people we were introduced to in previous CIP lessons, I decided to experiment with this.
After looking at my mood board of artists and designers I decided that the second person that I want to look at is Ja Soon Kim. She’s one of my favourite photographers and art directors and I really admire her work. She has an elegance and style to her work which I appreciate a lot.
For Market Ready our group wanted to have an environmentally friendly theme. I tried a hand at a design involving leaves, where I based it on an actual leaf. I liked how the lines came through when light was shone behind the leaf; the details were rather vivid and interesting. I wasn’t sure if I liked this in colour or black and white so I tried out both of them on t-shirt templates.
As we were also thinking about other things involving our logo, I made a few stickers, because we thought that this would be good advertising.
Pastiche /paˈstiːʃ/ Noun: 1. An artistic work in a style that imitates that of another work, artist, or period. Verb: 1. To imitate the style of (an artist or work).
For this project we have to create a video clip lasting 15-60 seconds that demonstrates our critical thinking about someone of major personal creative importance and/or influence.
Firstly, I decided to look at Lauren Hom, who is also known online as Hom Sweet Hom. She is a “California-born, formerly Brooklyn-based designer and letterer who’s currently traveling the world.” I’ve been following her work for quite a while now, because I really love her style of lettering, her humour and her creativity.
We had to read this article on the Kuleshov Effect. It says how it’s the “single most important concept to editing, if not to filmmaking itself. It’s a cornerstone of visual storytelling; through this phenomenon that we can suggest meaning and manipulate space, as well as time. It is a fundamental aspect of “movie magic,” one which every filmmaker needs to understand.
It was introduced by Russian film maker Lev Kuleshov, who shot a short film with three different groups. Each of the three shots had the face of a well known actor, but each time they were followed by three different things. In this way, a new story was told each time, despite the actor having the same expression each time.
This article was a really interesting read, and has definitely changed the way I will view films as well as food for thought when creating my own.
“Through the Kuleshov Effect, the audience creates and imposes their own meaning onto uninflicted individual shots.”
Michelle spoke to us about the short film, “La Jetee” by Chris Marker. It’s a French science fiction film, created entirely by black and white stills and lasting just over 26 minutes long. It tells the story of a post nuclear war experiment in time travel.
I thought this would be a bit dull, as there’s no moving imagery and there’s lack of colour, however it is definitely something I’d watch again.
It’s simple, yet original, and rather unique.
Our group, Dialogue: Team 3, renamed to Dirty Shirts, have decided to design and sell shirts for the Sunday Up Market in Spitalfields this year.
The idea for the logo came from the name, a splatter which indicates and emphasies “dirty”. The colour scheme is to match the colour of our t-shirts, which will be white with black paint. We wanted the name and logo to be simplistic and recognisable.
Nik Hill grew up around graffiti, heavily influenced by the Bristolian streets and culture. One day his mum realised that he paid more attention to the adverts than the actual programmes, and from there he found his love of motion graphics, where he decided to study it at London Met.
Here he went from graffiti to motion graphics.
He’s worked on several big projects, such as Guardians of the Galaxy and Avengers, which is pretty awesome. The thing he loves about his job is that there are times when he forgets he’s working, which is quite inspirational as it shows how much passion he has for his work and how he doesn’t really see it as ‘work’.
His talk was refreshing, and he spoke about when making a brand for yourself you should stick to it. It’s important to have many ideas, and to use time wisely to constantly design and create.