We had our Google Engage crit, which I found to be very useful. I know that I still have to improve and make some changes on the screens, but it was also really helpful to hear feedback for the explainer video. I guess it felt really sad, and although I liked the message it gave, an improvement would be to end on a happier note. I think it was mainly the music that made the whole feel of the video, so that’s something I need to change, or at least the ending of the video.
After taking in the feedback and adding the changes I liked this outcome a lot more. I still kept a lot of the shots and basically the main part of the video, but it was the ending that was the most important, because that is the last thing the audience sees. I also changed a few of the texts and tried to change it so it would be feel more jolly and not so down.
For Google Engage we also had to make an explainer video. This would basically explain our project, our social change and what we are going to do about it.
I wanted my video to make people aware of the generation barrier, and although after deciding upon my social change, I said that I didn’t want to make the project sad, the video seemed to turn out that way. However I quite liked it, since I felt like it was something that would make people stop and think.
The video went through a person’s day, but showed the difference between a “younger person” and an “older person”.
I’ve been thinking about a designer who I looked at in first year, since the beginnings of this project. Lucas Machado created a unique guide to London: The ultimate travel experience and I really liked how he thought outside the box.
After deciding upon my social change and having an idea on the place I’d like to put my DOOH screen, I started to think more about the idea behind it.
I still wasn’t sure what story I wanted to tell, so I decided to come up with plans for the surrounding area and how the audience would interact or start engaging with the DOOH screen and the whole idea.
I remember one of the things that Dan said in his talk was that the
“location will come when you define what you want to socially change”.
After deciding upon my social change, I started to think about where I would want to place the screens. I thought about where there were many people of different generations and the two main places that came to mind were Kings Cross and Waterloo.
After the groups task we used the research techniques to discover and develop our own ideas.
Similar to what we did in class, I brainstormed a few topics I had in mind and things that I wanted to socially change, on some post it notes.