Google Engage: Explainer Video (2)

We had our Google Engage crit, which I found to be very useful. I know that I still have to improve and make some changes on the screens, but it was also really helpful to hear feedback for the explainer video. I guess it felt really sad, and although I liked the message it gave, an improvement would be to end on a happier note. I think it was mainly the music that made the whole feel of the video, so that’s something I need to change, or at least the ending of the video.

After taking in the feedback and adding the changes I liked this outcome a lot more. I still kept a lot of the shots and basically the main part of the video, but it was the ending that was the most important, because that is the last thing the audience sees. I also changed a few of the texts and tried to change it so it would be feel more jolly and not so down.

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Here’s a link to the changed version: https://vimeo.com/217534317

 

Google Engage: Explainer Video

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For Google Engage we also had to make an explainer video. This would basically explain our project, our social change and what we are going to do about it.

I wanted my video to make people aware of the generation barrier, and although after deciding upon my social change, I said that I didn’t want to make the project sad, the video seemed to turn out that way. However I quite liked it, since I felt like it was something that would make people stop and think.

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The video went through a person’s day, but showed the difference between a “younger person” and an “older person”.

Here’s a link to my video: https://vimeo.com/209846385

Google Engage (Development 4)

I mocked up the DOOH screen where I want the people to ‘touch’ and sit at;

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Once there are two participants who have placed their hands on the screen then the questions will appear. They will sit opposite each other and answer as many, or as little, questions as they want.

Taking my previous research into topics people could talk about to bring them closer and questions/instructions that I came up with, I drew a mock of them on the computer.

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Google Engage (Development 1)

After deciding upon my social change and having an idea on the place I’d like to put my DOOH screen, I started to think more about the idea behind it.
I still wasn’t sure what story I wanted to tell, so I decided to come up with plans for the surrounding area and how the audience would interact or start engaging with the DOOH screen and the whole idea.

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Continue reading Google Engage (Development 1)

Google Engage (Research 4)

I remember one of the things that Dan said in his talk was that the

“location will come when you define what you want to socially change”.

After deciding upon my social change, I started to think about where I would want to place the screens. I thought about where there were many people of different generations and the two main places that came to mind were Kings Cross and Waterloo.

Continue reading Google Engage (Research 4)

Google Engage (Research 3)

Rather than looking at the typical advertisements used around this topic, I wanted to look outside the box.

One of the first adverts which came to mind was a German one I saw which I remember really tugged at everyone’s heart strings.

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The angle this company decided to go for was sad, yet happy, one to make you think about whether you are spending your time with those older than us and family as you may never know when they will go.

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Google Engage (Research 2)

I decided to look at what things there were now which joined together generations. I found out that although there weren’t many things, the ones that I did find were pretty cool.

There was one thing which I heard about in other countries too where the programme matches people who need accommodation and are willing to support and basically be a friend to an elderly person.

The one for London I found was called “homeshare”. Screen Shot 2017-02-02 at 23.01.49.png

Continue reading Google Engage (Research 2)